Xiaomi has introduced its new 18 Fold foldable smartphone, featuring displays with an aspect ratio similar to a sheet of A4 paper. The announcement was reported by Dutch technology outlet Tweakers on Tuesday, September 8, 2026.
According to Tweakers, the device’s screens are designed to mimic the proportions of an A4 page, which typically measures 210 by 297 millimeters. This design choice aims to provide a more document-friendly viewing experience when the phone is unfolded. No specific technical specifications, pricing, or availability details were included in the report.
The launch comes at a strategically busy moment in the mobile industry. Tweakers notes that Xiaomi’s announcement follows a broader trend set by Samsung, which has been pushing the foldable category forward. The timing also places the 18 Fold reveal just ahead of Apple’s expected launch event, which is scheduled for Wednesday. Other outlets, including HLN and Nieuws.nl, have highlighted that both Xiaomi and rival Huawei have chosen to unveil their latest foldable devices in the days before Apple’s presentation.
This pre-emptive move suggests that Chinese manufacturers are looking to capture attention before Apple dominates the news cycle. According to Bright, Samsung set the trend for this release pattern, and Xiaomi is now following suit with its newest foldable model.
As Apple prepares to take the stage on Wednesday, the key question is whether its upcoming announcements will shift focus away from these new foldables or if Xiaomi’s A4-inspired design will hold consumer interest. Industry watchers will be monitoring the response to the 18 Fold in the coming days.
