The creators of the animated series South Park have temporarily rebranded the show as South America, a move widely interpreted as a jab at former President Donald Trump. The change was reported by the BBC on Wednesday, September 9, 2026.
According to BBC, the retitling appears to be a direct response to Trump’s recent push to rename geographic locations, including a body of water now called Lake America. The Guardian and CNBC also covered the story, noting the satirical timing of the switch, which swaps the show’s Colorado-based title for a continental one.
The rebranding is the latest in a series of politically charged stunts by South Park creators Trey Parker and Matt Stone. The pair have a long history of lampooning public figures, and this move fits that pattern by mocking what they see as arbitrary or self-serving name changes. The Los Angeles Times framed the decision as a deliberate troll, while Euronews described it as a playful but pointed critique.
Details on how long the South America title will last, or whether it will appear on-screen in upcoming episodes, have not been confirmed by the creators. The BBC report did not specify if the change applies to the show’s opening credits, promotional materials, or both.
What to watch next: whether the creators extend the joke into new episodes or issue a formal statement explaining the rebrand’s scope.
