Apple is preparing for a major product announcement this week, with reports indicating the new iPhone 18 lineup could include the company's first foldable device. The event, scheduled for Wednesday, has generated significant attention across tech media, according to multiple outlets.
Portuguese broadcaster SIC reports that the upcoming iPhone 18 will transform the smartphone market "forever," though the outlet provided limited technical details. Brazilian news site UOL notes that the probable foldable iPhone will test incoming CEO John Ternus, who is set to lead his first major product launch after taking over from Tim Cook.
Bloomberg, as cited by MacMagazine, reports that former CEO Tim Cook was a strong advocate for the foldable iPhone during his tenure. This suggests the device has been in development for some time and represents a strategic bet for the company's future.
However, not all news surrounding the launch is positive. Estadão reports that the iPhone 18 Pro models may face inventory shortages due to a broader RAM supply crisis affecting the tech industry. This could impact availability for consumers who want the higher-end versions at launch.
The event comes at a pivotal moment for Apple, as the company navigates leadership transition and increasing competition in the smartphone market. A foldable device would mark Apple's entry into a category that competitors like Samsung have dominated for years.
What to watch next: Whether Apple confirms the foldable iPhone during Wednesday's event and how the company addresses potential supply constraints for the Pro models.
